Part of people's lives are migrating to the digital world. Many sensors, such as digital watches and wearable devices, provide hundreds of pieces of information about our bodies and enable us to interact in the digital universe in unprecedented ways. In this sense, we have created the concept of the digital body. Here are some ideas for reflection. With our digital body, we can shop at the corner store in a city on the other side of the planet. This is already commonplace, but what aspects should we consider from the inside out, from the digital to the real?

Considering the 3 IT paradoxes presented below.

First paradox: "The more digital, the more analog" The concept of this initial reasoning is based on the fact that "the wealth of information creates the poverty of attention"

Second paradox: "The more global, the more local". The main current objective of a digital product is to free companies from a series of geographical limitations. However, the creation of a unique business concept is often a local phenomenon!

Third paradox: "The more expanded, the more concentrated".

It is necessary to consider in detail the context of intrinsic value to people. This is because, even if IT dramatically increases the base of its potential and accessible customers, it can obscure its target audience and, as a result, lead to a loose and inconsistent architecture, without a clear awareness of Customer values.

How to recognize the complex patterns of a person's behavior in the universe of Graph Data Science, considering two ideas: a) a person transforms the environment; and b) the environment, in the same way, transforms that person.

a) Light in August 1932 (William Faulkner):

“The issue of racial conflict is raised through the character Joe Christmas. This is the spirit behind his lynching - the central moment of the novel. Everything is based on the circumstance that Christmas is a white man who believes he has black blood. Here the past in Faulkner's work is permanent, a kind of constant weight of what was on what is.”

b) The Origin of Others, 2017 (Toni Morrison):

“The spectacle of the mass movement inevitably draws attention to the borders, the vulnerable points where the concept of homeland is seen as threatened by the existence of foreigners. Much of the alarm that hovers around borders and gates seems to me to be encouraged by: 1) both the threat and the promise of globalization; 2) a difficult relationship with our strangeness, our sense of belonging that quickly disintegrates.”

It is inhumane to sit from 8 in the morning until 6 in the evening on a workday. Let's go back to our daycare days! At school! Stay quiet for two hours and the evil witch aunt at school will let you have 20 minutes of happiness during recess. If it weren't for this intensive training process, absolutely no person would be able to make it through even one day of office work in their adulthood. Such is the inhumanity, from an anatomical and physiological point of view of the physical and mental constitution of the human being. In the words of Professor Miguel Nicolelis, when asked why Artificial Intelligence is a misnomer: "Our brain is like a sphere of biological processing at the limit of perfection that we try to place in a square of hair shirt processing from the caveman era." The sad thought in this absolute truth is the fact that I taught ten years of college classes in a subject with that name: "ARTIFICIAL INTELLIGENCE". But Professor, the computer may have the intelligence of a human being one day. Yes, if the biological being in question limits its sphere to an inorganic square! But when we find what we want to do, and we like what we do! We need this reference through these primordial ideas to find our humanity and be excellent at what we do. Let us seek to understand what our biological superorganism has to offer us. I have the opportunity to work with several geniuses every day, who seek to find this essence every day! We do not know where it is. We only know that it is not in activities, dates, meetings, or commitments. Well, it is not in the educational sequence of the modern man who left school and entered the high-tech office. The principle of happiness in what we do is based on suffering! We complicate reasoning! Precisely this absurdity is the strategy of simplified understanding of an extremely complex idea. Imagine yourself on the podium winning an Olympic medal in a sport you have never practiced. Now think about how you feel: pride or shame? A sense of duty accomplished? I don't think so! Now think again, at the same moment, as an athlete who actually trained for 4 years straight and overcame all challenges and opponents to be there on the highest point of the podium! The same questions follow, think once again about your feelings: pride or shame? the feeling of duty accomplished? I believe so! The concept was didactically demonstrated that pleasure and pain (/suffering) are in the same region of the brain. Suffering is translated by training effort and pleasure by the moment of winning the medal.